Market Smart, Be Good.
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The absolute bible for making sticky content is one of my favorite books called Made to Stick by Chip and Dan Heath. (If you don’t have this book, buy it immediately. It’s that good.) Chip and Dan, in a remarkably concise and useful book, explain why some ideas stick and others are doomed [...]
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Everyone loves a delicious Kosher hot dog, but you’re probably wondering what could possibly make an activity like marketing, kosher?
The word “kosher” has many meanings like good, genuine, and high quality, and that’s exactly what Kosher Marketing strives to be. Kosher Marketing takes the high ground. It’s about combining smart marketing with pure and wholesome [...]
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