Our Services

Kosher Marketing Makeover

Are your marketing pieces Kosher? We’ll put your marketing pieces through a ten point system, and we’ll suggest ways to dramatically improve your marketing content.

Review:

For a single piece of content, like a white paper, case study, advertisement or article, we’ll have our internal Kosher marketing staff evaluate the piece.

What you get: Detailed notes and suggestions for improving the piece. The detailed action plan will help you ensure that your customers remember your message and take the action you want. Cost: $1,000

Market Testing:

For a single piece of content, we’ll show the piece to several target customers. This is extremely valuable because it allows us to really understand exactly how your potential customers are going to react to your message. These reviews will give you an excellent insight into just how believable and memorable your piece is. Warning: Most pieces fail miserably. The good news is that you’ll be able to take what you learn, and construct a significantly better piece.

What you get: Detailed instructions, so that you can fully refine your piece. You’ll know EXACTLY how your customers will react to your message, and you’ll be able to maximize your response rate and ROI prior to publishing it. Cost: $2,000 to $5,000 (depending on how many interviews and evaluations are performed.)

Kosher Marketing Consulting

Need help putting together your Kosher Marketing campaign? We will lead you through the process, and you’ll write your own Kosher Marketing Playbook. The playbook will include five sections:

1) Who: Together we’ll develop qualitative personas complete with buying scenarios, motivations, and emotions to help you target your marketing to the people you care about most. Most importantly, we’ll figure out what they’re passionate about, and why they want to learn.

2) Where: We’ll figure out where your personas like to hang out - online and offline - at each stage of the buying cycle.

3) When: People decide to buy things for a reason. By figuring out what triggers people to begin to solve their problem, you can start your campaign at just the right time. We’ll examine your customer’s trigger events and make sure you’re well-positioned to be in the right place at just the right time.

4) What: We’ll determine exactly what content to create for each stage of the buying cycle, and how the information should best be presented.

5) Whow!: The process of synthesizing all of the information collected above and formulating a strategy is the heart of Kosher Marketing. This is an intense process, but when it’s done, you’ll have a very focused list of key things to accomplish.

What you get: Our undivided attention and advice. We’ll walk you through the entire Kosher Marketing process to ensure that you create a powerful and cost effective marketing campaign. Cost: $250 per hour (10 hour minimum)

Content Creation

With the help of our parent company, Studio B, we can help you put together white papers, articles, case studies, videos, slide presentations, documentation and training. We can create everything you need to fuel a Kosher Marketing Campaign.