From the category archives:

Overview

Kosher Marketing in Action - A Tail of Two Emails

by David Rogelberg on December 9, 2008

Marketing Sherpa, a terrific resource for marketing professionals, published a case study that perfectly illustrates Kosher Marketing in action. Let’s take a look at two email advertisements that Drs. Foster and Smith, the pet supply specialists, sent to their customer base as a test.

Which email ad would you be most likely to open? The answer [...]

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Welcome to KosherMarketing.com

by David Rogelberg on November 30, 2008

Everyone loves a delicious Kosher hot dog, but you’re probably wondering what could possibly make an activity like marketing, kosher?
The word “kosher” has many meanings like good, genuine, and high quality, and that’s exactly what Kosher Marketing strives to be. Kosher Marketing takes the high ground. It’s about combining smart marketing with pure and wholesome [...]

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