Market Smart, Be Good.
From the category archives:
I attended a talk last week that was presented by Bill Laggner of Bearing Asset Management. The talk was recommended by a friend who told me that Bill’s Hedge Fund is up 125% year-to-date. That’s quite a feat in today’s financial market.
He definitely had something to sell, but you wouldn’t know it. He was the [...]
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About a week ago, Bryan Eisenberg from Future Now posted a story called, “Sign-of-the-Times Marketing.” Staples sent an email to it’s customers to try to capitalize on the Office Depot’s troubles. Bryan posed the question based on the image below,
“In these rough economic times, do you think this type of message is smart? Are they [...]
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The absolute bible for making sticky content is one of my favorite books called Made to Stick by Chip and Dan Heath. (If you don’t have this book, buy it immediately. It’s that good.) Chip and Dan, in a remarkably concise and useful book, explain why some ideas stick and others are doomed [...]
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If someone gives you something, do you feel obligated to return the favor?
Robert Cialdini, best-selling author of the book Influence: Science and Practice, has an entire chapter on the power of reciprocation. People feel a powerful need to reciprocate. In fact, the need is so powerful that people will actually say “yes” to things that [...]
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In Kosher Marketing, you want to be relevant. A hot dog stand at Shea Stadium that’s open on a Sunday afternoon while a Mets game is taking place is relevant to 50,000 hungry fans. A hot dog stand at Shea Stadium that’s open Monday morning during the first week of December is irrelevant to those [...]
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Whenever people strive to buy a complex product, they want to learn as much as they can prior to talking with a sales rep. For example, people spend almost two months researching new cars online before ever stepping into a car showroom. Or they download user manuals for expensive cameras to study features before making [...]
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